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The Battery Show & EV Tech Digital Days, is an all-new virtual event connecting the global advanced battery and EV/HEV tech community, today announced the keynote lineup and first lineup of globally renowned speakers that will present at the online conference and exhibition scheduled to take place from November 10-12.

Register here

Organized by Informa Markets – Engineering, the producers of The Battery Show North America and the large-scale online event, will feature keynote presentations from Ford Motor Company and Volvo Trucks North America and a keynote debate panel from Northvolt Zwei, CATL, and Freyr, moderated by Bloomberg New Energy Finance, accompanied by educational sessions and workshops headlined by CATL, Daimler Trucks, GM, Mercedes Benz R&D North America, NAATBatt International, Panasonic, and more. The first-of-its-kind digital event will drive the rapidly advancing electric and hybrid vehicle and global advanced battery markets which are, according to ResearchAndMarkets.com, together poised to grow by more than $44 billion during 2020-2024.

The robust virtual event will keep the community connected until in-person event resumes September 14-16, 2021 in Novi, Michigan.

Please join us!

The inaugural NI Automotive Exchange 2020, will be NI’s largest virtual event connecting engineers, business leaders, and partners in the Automotive industry. Hear bold perspectives and exchange ideas and insights to navigate critical industry challenges, like managing test systems for rapidly evolving technology, integrating massive data volumes from multiple sensors, and developing cohesive software test systems for automotive ECUs.This global virtual event will take place on November 18th with a wide offering of live and on-demand content delivered across multiple regions in Asia, Europe, and the Americas.

This forum facilitates the exchanging of perspectives and experiences across the Automotive Industry to highlight new approaches.

We all are missing heading to Novi this year for the Battery Show, but not to be deterred the show went on virtually as the DIGITAL EXPRESS. One of Dana’s development partners, Kvaser, presented the work that Dana and Kvaser have collaborated on.  If you missed it, you can check out the complete description on Kvaser’s website here.  If you have questions on Kvaser tools, Dana’s OpenECU, or how simulated and on vehicle EV charging can help your project please contact us.

The Battery Show will now take place September 14–16, 2021 at the same location—the Suburban Collection Showplace in Novi, Michigan and we look forward to seeing you then!

For more information click here


Dana is exhibiting at the 2021 Electric & Hybrid Vehicle Technology Expo taking place September 14th – 16th in Novi, Michigan.

The Electric & Hybrid Vehicle Technology Expo is the premier showcase for electric and hybrid vehicle technology and innovation. Based in the Detroit, Michigan metro area, the expo will highlight advances right across a wide range of vehicles from passenger and commercial to off-highway industrial vehicles.

OpenECU will introduce its latest technology and the advancements of our OpenECU products.

Please join us!


Suburban Collection Showplace
46100 Grand River Avenue
Novi, MI 48374

Conference Details:


Visit Us at Booth:

CONEXPO-CON/AGG is North America’s largest construction trade show representing asphalt, aggregates, concrete, earthmoving, lifting, mining, utilities and more. Dana will be attending and on Mar 10th 2020, alongside Kvaser supporting product demonstations.

Event Details:

Date: Mar 10-14 2020

Official Show Locations:

Las Vegas Convention Center: 3150 Paradise Rd, Las Vegas, NV 89109

Festival Grounds: 311 W Sahara Ave, Las Vegas, NV 89101

Booth: SL80201

We invite you to register

From April 28th to the 30th, 2020, Dana will be part of the auto electrification transformation at the 2020 Electric & Hybrid Vehicle Technology Expo in Stuttgart, Germany. The Electric & Hybrid Vehicle Technology Expo is the premier showcase for electric and hybrid vehicle technology and innovation.

“Today, the transformation continues in Germany with the goal of one million electric vehicles on the road by 2020” as part of the National Electromobility Development Plan.

Dana will introduce its latest technology and will walk through all of the recent advancements of its OpenECU product line and latest Custom ECUs.

We welcome all manufacturers, engineers, and purchasers to attend and to be a part of the next transportation revolution.

Event Details:

Date: April 28th -30th, 2020

Messe Stuttgart; Stuttgart, Germany

BOOTH: 356

We invite you to register here.

From June 14th – 17th  2020 OpenECU will participate in the 2020 World Electric Vehicle Symposium & Exposition (EVS33) in Portland, Oregon.

EVS33 is:

Dana will introduce its latest technology to its audience and will walk through all of its recent advancements of its OpenECU product line and latest Custom ECUs.

We hope to see you in Portland June 14-17th, 2020. Plenaries, roundtables, dialogues with the experts, B2B activities, and entertainment ensure a relevant learning experience as well as a valuable networking event.

Event Details:

Date: June 14th – 17th, 2020

Location:  Oregon Convention Center
777 NE Martin Luther King Jr Blvd
Portland, OR 97232, USA


Dana will exhibit in the 2020 Industrial Vehicle Technology (iVT) on June 24th and 25Th 2020, in Cologne, Germany.

iVT Expo is an international exhibition that showcases nothing but the latest and next-generation components, suppliers and technologies.

No full vehicles are on display at the show: iVT Expo only showcases the components, services and technologies from Europe and beyond that go into making the next generation of industrial vehicles.

Dana will introduce its latest technology to its audience and will walk through all of the recent advancements of its OpenECU product line and latest Custom ECUs.

We hope to see you in Cologne, Germany at the exhibition which is closed to the general public but is completely free-to-attend once registered.

Event Details:

Date: June 24th – 25th, 2020

Location:   Hall 11.1
Köln Messe (East Entrance)
Messeplatz 1
50679 Cologne

BOOTH: 2056

We invite you to register here.

Dana will participate in Matlab Expo 2019 in San Jose, California on November 6th. This event will bring together engineers, researchers, and scientists to hear real-world examples, get hands on demonstrations and learn more about the latest features and capabilities of MATLAB and Simulink, a Dana Tools Partner.

MATLAB®/Simulink® integrates with OpenECU Developer Platform Sim-API to provide advanced system level design and software development for OpenECU electronic hardware.

Event Details.

Date: November 6th, 2019
Location: DoubleTree by Hilton San Jose
2050 Gateway Place
San Jose, California 95110 USA

Click here for more information on the Matlab Expo 2019 Event.

Click here to register. The event is free- but registration is required.

Click here to view map and get directions.

Dana LLC has been present in the United States since 1990. The OpenECU product family (Model-Based development Software Platform) is Dana’s signature product and by 2019 there are more than 40,000 OpenECU based ECUs on the road in production vehicle applications.

Information about Dana and its products in the USA is available to journalists online at https://openecu.com.