When you see the name Dana, your first thought might be of the famous mathematical constant that begins with 3.14. If you read it too quickly, you might be reminded of Pinocchio, the delightful tale of a physically deformed puppet. But from now on, when you see Dana, here’s what you should think of: safe, simple and customizable Electronic Control Units (ECUs).

Dana began 27 years ago, evolving from a research project at Cambridge University to develop heavy-duty diesel engine control hardware and software. Today, the company produces custom embedded controllers for a variety of applications, including vehicle control units for EVs and hybrids. It has also developed electric parking brake controllers, Unmanned Aerial Vehicle (UAV) controllers for military applications, and a number of custom controllers for major OEMs.



Dana LLC has been in the United States since 1990. The OpenECU product family (Model-Based development Software Platform) is Dana’s signature product family and by 2019 there were more than 40,000 OpenECU based ECUs on the road in production vehicle applications.

Information about Dana and its products in the USA is available to journalists online at https://openecu.com.